Selling is going to be hard work

I am having a funny sort of day.  First the minutes seemed to crawl by today, slowly like they were watching me as they marched by, saluting me that they were going but never in a hurry to leave.  Work was fine, a fairly regular sort of day, but uninspiring.  I realized today I think for the first time how much work is ahead of me to try to sell the cookbook, how many hours of work, planning, trying, testing ideas and rejecting them and trying something new.  How I am going to have to seek help, ask for advice, beg, cajole and plead for those first people to get it and then to recommend it to others so some word of mouth can start happening.  I think I realized today that, despite the countless hours of work that are behind me in creating the cookbook, that was the easy part, that the real work is just now starting and I have so very much to do.  I am not sure where to begin and I think I have realized that there is going to be no magic bullet, that selling the book will be a long, regular pattern of ideas, execution and then moving on to the next idea.  Selling is going to be much harder work than writing and no amount of exciting news articles are going to make a heap of difference, I have to plug away each day and see what works, see what catches people’s imaginations and then drives them to buy the cookbook.  Feeling a little despair, a little let down, a little anti-climax after the excitement of the launch.  I guess I am just getting back down to the brass tacks of selling this cookbook!  It is what I said I wanted so no point whining, just gotta get at it.