Today has been so exciting. Now that the initial euphoria over the cookbook launching (okay I am not completely calm, I can still giggle uncontrollably), I have now started to look at the exceptionally difficult job of selling the cookbook! I spent some time today sending out my first press release about the cookbook. A colleague here at work was very generous to help me write and edit and then load it to a system to distribute the press release to a number of major news organizations. It was really interesting to see how the whole process works and it is truly amazing how you can track how your press release is distributed to the various news and wire service, who picks it up, how it is subsequently distributed and whether or not various news organizations distribute it to their reporters. You can have graphs and tracking charts, all very impressive. Now let’s just cross our fingers that someone actually finds it interesting enough to follow up and write an article about it! Every day there seems to be some new piece of knowledge I have to learn or a new skill to acquire. But the fun thing for me right now is watching other people get excited about the book and talk about ideas to sell it or what they would do if it was theirs or what chances to take to see if you can drum up some interest. It is all starting to happen now. And good thing because tomorrow we move into our new house!! New cookbook, new house and more new adventures. I am happy I was able to get the book out before the move, one less stress to worry about while I am packing endless boxes of kitchen dishes, equipment and where did all those clothes come from? So I may be off the blog for a day or two while I unpack but I promise not to be gone for too long!!! Now cross your fingers with me and hope that someone picks up my press release and even more hopefully takes the time to read this blog from start to end to understand what this journey has been like, and what it is like to feed your guy.
No comments:
Post a Comment